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Engaging Diverse College Alumni: The Essential Guide to Fundraising

  

by: Marybeth Gasman, Nelson Bowman III

 : Engaging Diverse College Alumni: The Essential Guide to Fundraising

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Binding: Paperback
Brand: Brand: Routledge
EAN: 9780415892759
Edition: 1
Feature: Used Book in Good Condition
ISBN: 0415892759
Item Dimensions: 7755004040
Label: Routledge
Languages: EnglishPublishedEnglishOriginal LanguageEnglishUnknown
Manufacturer: Routledge
Number Of Items: 1
Number Of Pages: 176
Publication Date: February 08, 2013
Publisher: Routledge
Release Date: February 08, 2013
Studio: Routledge

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Winner of the 2014 CASE Warwick Award for Outstanding Research on Alumni Relations and Institutional Advancement



Changing demographics are having a substantial impact on college and university student populations. In order to continue garnering funds and supporting their higher education institutions, development offices and individual fundraisers need to learn more about alumni of color. To help move fundraising staff away from a "one size fits all" approach, Engaging Diverse College Alumni provides a comprehensive overview of philanthropy in diverse cultures. Unlike other works on fundraising within communities of color, this book focuses specifically on college and university alumni and offers concrete suggestions for engaging these populations, including best practices as well as approaches to avoid.



This practical guide includes:















Both newcomers and seasoned fundraising professionals will find this book to be a compelling and in-depth guide to engaging diverse college alumni.





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